![]() Google said that in addition to watermarking, it will also "integrate metadata" and "other innovative techniques" to "promote trustworthy information."Īs concerns over AI misuse mount, President Joe Biden will meet with tech companies today. "Audiovisual content that is readily distinguishable from reality or that is designed to be readily recognizable as generated by a company’s AI system-such as the default voices of AI assistants-is outside the scope of this commitment," OpenAI said. OpenAI said in a blog that it has agreed "to develop robust mechanisms, including provenance and/or watermarking systems for audio or visual content," as well as "tools or APIs to determine if a particular piece of content was created with their system." This will apply to most AI-generated content, with rare exceptions, like not watermarking the default voices of AI assistants. The White House said the watermark will enable "creativity with AI to flourish but reduces the dangers of fraud and deception." Earlier this year, it was reported that AI voice-generating software was used to scam people out of thousands of dollars, and just last month, the FBI warned of increasing use of AI-generated deepfakes in sextortion schemes. There are other more serious misuses of AI tools, however, where a watermark might help save some Internet users from pain and strife. Perhaps if a watermark had been available then, that user, Bellingcat founder Eliot Higgins, never would have faced such steep consequences for what he said was not an attempt to be clever or fake others out but simply have fun with Midjourney. ![]() While it was obvious to many that the images were fake, Midjourney still decided to take steps to ban the user who made them. It's currently unclear how the watermark will work, but it will likely be embedded in the content so that users can trace its origins to the AI tools used to generate it.ĭeepfakes have become an emerging concern for Internet users and policymakers alike as tech companies grapple with how to deal with controversial uses of AI tools.Įarlier this year, image-generator Midjourney was used to make fake images of Donald Trump's arrest, which subsequently went viral. That will help make it safer to share AI-generated text, video, audio, and images without misleading others about the authenticity of that content, the Biden administration hopes. Seven companies-including OpenAI, Microsoft, Google, Meta, Amazon, Anthropic, and Inflection- have committed to developing tech to clearly watermark AI-generated content. MediaNews Group/East Bay Times via Getty Images / Contributor | MediaNews Group RM reader comments 122 with
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